Ratio Research & Consulting

Privacy & data protection

1. Introduction

This Privacy Policy (the “Policy”) is provided by Ratio research & consulting.
This policy sets out the basis on which any personal data we collect from you, or that you provide to us on www.ratio.co.kr (“our Site”), or in our studies, will be processed by us.

Taking part in our surveys and research is entirely voluntary. Please read this Privacy Policy carefully to understand our views and practices regarding your personal data and how we will treat it. By using this website, or by registering as a user of the services that we provide, you agree to the processing of your personal data as described by the Policy. We ask you to read this privacy policy carefully. We are committed your privacy, and our obligations under the data protection laws which apply in your region (such as
Personal Information Protection Act in south Korea, GDPR or CCPA)

2. Lawful Collection, Storage and Use of Data

Ratio research & consulting collects information in several ways such as: our website and other activities such as face to face or telephone studies. We have set out below more detailed information about how we use your personal data (including the purpose, source, and collected/procesed data/information)

A. Operatiing of our website

– Member management & identification
– Providing customer service demanded by the users
– Making notice of Company policy change or official information

Source Data
– Obtain this data from you directly via website

Collected/processed data/information
– Name (Company Name), email-address, telephone number

B. Market Research

– To understand your perspective/views about certain products and services
– To understand your behaviour in different situations
– To validate answers you gave in a recent survey we conducted
– To administer participation e.g. incentive payment, etc.
– To re-contact participants e.g. for ongoing and follow -up surveys
– Making notice of Company policy change or official information

Source Data
– Obtain this data from you directly via survey

Collected/processed data/information
– Unique idenfiier
– Demographic information (Age, gender, position in the hospital/company, etc.)
– Contact detail (email-address, telephone/mobile number)
– Personal opinions, perceptions, behaviors
– Health status (including disease diagnosis/treatment)

3. Lawful Collection, Storage and Use of Data

We may share your personal data with companies within our vendors to fulfil data processing requirements, e.g. data matching, third party service providers, pharmacovigilance/safety follow up, incentive payments etc.

4. Confidentiality, Security, and Industry Requirements:

We take appropriate technological and organisational measures to protect the personal information submitted to us, both during transmission and once we receive it. Our security procedures are consistent with generally accepted commercial standards used to protect personal information. All our third-party contractors, site service providers and employees are contractually obliged to follow our policies and procedures regarding confidentiality, security, and privacy. We adhere to the following standards and industry requirements, according to your jurisdiction:

• EphMRA (European Pharmaceutical Marketing Research Association)
• ESOMAR (European Society for Opinion and Marketing Research)
• KORA (Korea Research Association)
• KRPIA (Korean Research-based Pharmaceutical Industry Association)

5. Sensitive Data

Ratio research & consulting may collect sensitive personal.
This includes racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation. You can choose whether or not to provide this data to us.

6. Your Rights

To request access to personal data that we hold about you, you should submit your request in writing to the e-mail address or postal address shown below in “How to Contact Us”.

To request access or deletion of personal data that we hold about you, you should submit your request in writing to the e-mail address or postal address shown below in “How to Contact Us”.
If you contact us using an email address or contact details for which we do not hold a record of, we may request a copy of a valid government issued or official identification (such as identification number, drivers licence, or passport).

You have the following rights in relation to your personal data:
– Right to change your mind and to withdraw your consent
– Right to access your personal data
– Right to rectify your personal data
– Right to erase your personal data from our systems, unless we have legitimate interest reasons for continuing to process the information
– Right to port your personal data (portability right)
– Right to restrict processing of your personal data
– Right to object to the processing of your personal data
– Right to opt out of the sale of your personal data if we sell your data.
– Right to not be discriminated against for exercising any of the rights available to you under applicable data protection laws.

If necessary, we will also notify third parties to whom we have transferred your personal data of any changes that we make on your request. Note that while Ratio research & consulting communicates to these third parties, Ratio research & consulting is not responsible for the actions taken by these third parties to answer your request.

You may be able to access your personal data held by these third parties and correct, amend or delete it where it is inaccurate.

7. Data Storage and Retention

Personal information will be retained only for such period as is appropriate for its intended and lawful use, in this case we shall retain data for no longer than 12 months, unless otherwise required to do so by law, or contractually agreed by our clients.
Personal information that is no longer required will be disposed of in ways that ensure their confidential nature is not compromised.

8. Updates to our Privacy Policy

We have the right to amend or modify this Policy from time to time and, in such case, we will make a public notice of it through Ratio research & consulting website and obtain consent from the users of required by relevant laws.

We will record when the policy was last revised. Last updated:
18 July 2021

9. How to Contact Us

Questions regarding this Privacy Policy and access requests should be directed to
JungHwa.Lee@Ratio.co.kr or JiEun.kim@Ratio.co.kr

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