Ratio Research & Consulting
Who we are
“Beyond research,
turning insights into better decisions”
Experienced experts delivering tailored solutions with precision, agility, and insight.
Experts Behind RATIO
RATIO is led by three senior specialists with complementary expertise in healthcare consulting,
strategic research, and qualitative insights.
strategic research, and qualitative insights.
JungHwa Lee
- Healthcare strategy
- Pharmaceutical expertise
- Senior client advisory
Bringing over 30 years of experience in healthcare and market research, she has held leadership roles at leading research organizations and is recognized for deep pharmaceutical industry expertise, senior client advisory, and guiding organizations through complex business decisions.
JiEun Kim
- Research architecture
- Advanced analytics
- Strategic consulting
With over 25 years of experience in research architecture, advanced analytics, and strategic consulting, she is known for rigorous analytical thinking, designing complex research frameworks, facilitating high-level executive workshops, and translating complex findings into clear strategic narratives that support confident business decisions.
Sylvia Choe
Qualitative Expert partner
- Qualitative insights
- Cultural context
- Consumer understanding
With over 20 years of experience in qualitative research, she helps international teams understand Korean consumers through the lens of culture, context, and everyday behavior. Her work spans ethnography, consumer understanding, and insight development, translating local realities into meaningful business understanding.
Contact us
Ratio Research & Consulting
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A-1311(Gwancheon D-Tech tower), Gwacheon-daero 7 gil 33, Gwacheon-si, Gyeonggi-do, South Korea (13840)
RÁTĬO research & consulting - TEL : 82-2-6949-0027
- www.ratio.co.kr
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경기도 과천시 과천대로 7길 33, A동 1311호(디테크 타워 과천)(우편 13840)
라티오 리서치앤컨설팅 - TEL : 02-6949-0027
- www.ratio.co.kr
- License : 382-86-02035
CONTACT US
JungHwa Lee
- JungHwa.Lee@Ratio.co.kr
- 82-10-6268-8818
JiEun Kim
- JiEun.Kim@Ratio.co.kr
- 82-10-8886-6004