Ratio Research & Consulting
Capabilities
Research & Insight Capabilities
RATIO offers broad market research coverage with specialist depth where it matters most.
01
Healthcare Market
Insights
Understanding healthcare markets, stakeholder decisions,
and patient journeys within regulatory contexts.
02
Consumer & Market Insights
Understanding categories, consumer segments, brand position, and growth opportunities grounded in the Korean market and consumer context.
03
Qualitative & Behavioral Insights
Understanding motivations, behaviors, and unmet needs in context.
Healthcare Market Insights
Specialized understanding of healthcare markets, stakeholders, and regulatory contexts.
Going beyond healthcare data to understand what it means, how decisions are made, and what clients need to act on.
01
Healthcare Context Understanding
Understanding client needs quickly through deep healthcare market experience
Therapeutic areas · Market dynamics · Treatment context · Business questions
02
Healthcare Evidence & Market Interpretation
Translating healthcare data into meaningful strategic insight
Market landscape · Patient flow · Treatment behavior · Real-world implications
03
Compliance-led Research Execution
Designing and conducting research within healthcare regulations
Research ethics · Privacy sensitivity · Regulatory awareness · Fieldwork governance
04
Stakeholder Access & Targeting
Identifying the right voices across the healthcare ecosystem
HCPs · KOLs · Patients · Caregivers · Healthcare consumers
Consumer & Market Insights
Turning consumer and market evidence into clearer growth decisions.
RATIO helps clients understand category dynamics, consumer segments,
brand position, and product opportunities to identify where and how to grow.
01
Category & Market Understanding
Understanding where the market is moving and what shapes consumer choice
Category Landscape · Market Dynamics · U&A · Competitive Context
02
Consumer Segmentation & Demand Mapping
Identifying who matters most and where demand opportunities exist
Segmentation · Target Prioritization · Demand Spaces · Usage Occasions
03
Concept, Product & Offer Optimization
Evaluating what has potential and how it can be optimized
Concept Testing · Product Validation · Claim Evaluation · Offer Optimization
04
Brand, Experience & Growth Direction
Connecting brand perception and customer experience to growth opportunities
Brand Health · Equity Tracking · Customer Journey · Experience Opportunities
Qualitative & Behavioral Insights
Going beyond what people say to understand why they think, feel, and behave.
01
Behavioral & Cultural Understanding
Understanding how people think, feel, behave, and make decisions within real-life contexts
FGDs · IDIs · Ethnography · Behavioral Observation · Cultural Immersion
02
Contextual Exploration
Immersive qualitative approaches that uncover unmet needs, tensions, and lived experiences
In-home Visits · Mobile/Online Diaries · Shop-alongs · Consumer Shadowing · Journey Exploration
03
Motivational & Behavioral Drivers
Connecting emotions, motivations, and behaviors to meaningful business opportunities
Co-creation Workshops · Innovation Workshops · Concept Exploration · Need-state Exploration · Customer Journey Mapping
04
Insight Interpretation & Storytelling
Translating observation and complexity into clear strategic direction and action
Insight Synthesis · Strategic Insight Narratives · Persona Development · Insight-led Storytelling
